Mastering Ethical Hospital Marketing with the FCR Framework 

Date: 2nd & 3rd May, 2025 I Timing :  7 PM to 9 PM

Drive sustainable growth through Focus, Consistency, and Relevance — the proven strategy for healthcare branding success.

The healthcare industry demands more than just visibility — it requires trust, credibility, and ethical engagement. This course introduces the FCR Framework (Focus, Consistency, Relevance) — a powerful, ethical marketing strategy tailored for hospitals and healthcare institutions.

What problem it solves:

Many hospitals struggle to stand out while maintaining integrity in their messaging. Traditional marketing often feels sales-driven, failing to connect with patients genuinely. The FCR Framework ensures your hospital’s brand communicates value, earns trust, and attracts the right audience — without compromising on ethics.

Who should attend this course:

• Hospital marketing teams
• MBA Students / MHA Students
• Healthcare administrators and managers
• Independent healthcare consultants
• Branding professionals working with healthcare clients
• Doctors and clinic owners managing their branding

Key outcomes:

By the end of this course, participants will be equipped to:

• Design an ethical, patient-centric marketing strategy

• Build a strong, differentiated healthcare brand

• Improve patient engagement and trust

• Drive sustainable, long-term hospital growth

• Streamline branding efforts for maximum impact

Format:

• Live Workshop (with Q&A session)

• Duration: 4 Hours (2 + 2)

• Access: Recording available for attendees after the session

Language/Level:

• Language: English

• Level: Intermediate to Advanced (ideal for those with basic marketing knowledge)

 

Course Modules / Curriculum Overview

Module 1: Introduction to Ethical Hospital Branding

• Why traditional marketing fails in healthcare

• The rise of patient-centered branding

Module 2: Understanding the FCR Framework

• Deep dive into Focus, Consistency, Relevance

• How each pillar drives sustainable branding

Module 3: Applying the Framework to Your Hospital

• Crafting patient-centric messaging

• Building consistent, trustworthy brand experiences

Module 4: Case Studies & Practical Implementation

• Real-world examples of FCR in action

• How top hospitals achieved growth with ethical branding

Bonus:

• Tools & templates for immediate implementation

• Common mistakes to avoid

Instructor Bio

Mohammed Ilias — International Healthcare Branding Expert

With years of experience helping hospitals across the globe build ethical, patient-centric brands, Mohammed Ilias has pioneered the FCR Framework — a proven approach to sustainable healthcare marketing. His work has empowered countless healthcare institutions to boost visibility, attract the right patients, and foster lasting trust — all without resorting to sales-driven tactics.

“I believe hospitals deserve marketing strategies that reflect their life-saving work — honest, effective, and ethical. The FCR Framework is my commitment to helping healthcare brands thrive, the right way.” — Mohammed Ilias

What Learners Will Gain (Learning Outcomes)

By the end of this workshop, learners will be able to:

• Build a comprehensive hospital marketing strategy rooted in ethics and patient trust

• Define a clear brand focus that resonates with target audiences

• Create consistent messaging across all marketing platforms

• Ensure relevance by addressing patients’ true needs and concerns

• Stand out in a competitive healthcare market without resorting to aggressive sales tactics

• Avoid common marketing pitfalls that damage trust and credibility

• Implement the FCR Framework immediately using provided templates and tools