Step into the world of transformative healthcare marketing with Akhil Dave, a pioneer with over 24 years of experience in healthcare marketing. This 2-day live masterclass is designed to provide healthcare professionals, marketing experts, hospital administrators, and students (MBA - Healthcare, MHA) with the knowledge, tools, and strategies to excel in healthcare marketing.

Through interactive sessions, real-world examples, and actionable takeaways, you'll gain a comprehensive understanding of healthcare marketing—from building a strong foundation to mastering cutting-edge trends, data-driven decision-making to digital marketing and latest social media marketing trends.

Whether you're a beginner or an experienced professional, this course will empower you to create impactful marketing campaigns, strengthen your hospital's brand, and drive sustainable growth in a competitive healthcare environment.

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What You'll Learn:

1. Fundamentals of Healthcare Marketing:
   Understand the key principles that form the backbone of successful healthcare marketing.

2. Social Media Marketing Trends:
   Learn the latest trends and content development to leverage social media effectively

3. Branding Strategy:
   Master the art of building a compelling brand that resonates with patients and builds trust.

4. Digital Marketing:
   Explore how to leverage platforms like Google, Meta, and other tools to expand your hospital's digital reach.

5. Internal Marketing:
   Discover how engaging your staff can lead to a patient-centric culture and better outcomes.

6. Integrated Marketing Communication (IMC):
   Create cohesive marketing campaigns that unify all your efforts across multiple channels.

7. Latest Trends in Hospital Marketing:
   Stay ahead by understanding emerging trends and innovations in the healthcare marketing landscape.

8. Data Management and Analysis:
   Learn how to utilize data effectively to optimize marketing strategies and measure ROI.

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Live Session Details:

• Day 1 (15th March 2025, 6 PM - 9 PM): Introduction to Healthcare Marketing, Key Marketing Challenges in Healthcare, Defining Your Brand in Healthcare, Identifying and Targeting Your Audience, Building a Digital Presence for Healthcare Providers, Social Media and Content Marketing in Healthcare

• Day 2 (16th March 2025, 10 AM - 1 PM): The Patient Journey: From Awareness to Loyalty, Enhancing Patient Experience & Engagement, CRM and WhatsApp Marketing for Healthcare, Paid Advertising and Performance Marketing, Ethical & Regulatory Considerations in Healthcare Marketing, Growth Strategies and Data-Driven Marketing

Key Highlights:

• Live Interactive Sessions: Learn directly from Akhil Dave with opportunities for Q&A.
• Real-World Examples: Practical case studies to apply learning effectively.
• Comprehensive Recordings: Access to session recordings for future reference.
• Actionable Takeaways: Ready-to-implement strategies and tools.

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Who Should Attend?

• Hospital administrators and marketing teams.
• Healthcare professionals, Solo Practitioners and clinic owners.
• Marketing agencies working with healthcare clients.
• Students (MBA - Healthcare, MHA).
• Medical practitioners aiming to enhance their marketing knowledge.

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Course Format & Enrollment Details:

• Dates: 15th & 16th March, 2025
• Time: 15th March 6 PM - 9 PM IST & 16th March 10 AM - 01 PM
• Format: Live Online Sessions (Interactive)
• Fee: INR 1499/-

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Why Join This Masterclass?

The healthcare industry is evolving rapidly, and effective marketing is no longer optional—it's essential. This masterclass is your chance to learn proven strategies and gain insights from one of the most experienced healthcare marketing professionals in the industry.

By the end of this course, you'll have the confidence and skills to elevate your hospital’s marketing efforts, improve patient engagement, and achieve sustainable business growth.

Enroll now and unlock the secrets to successful hospital marketing!